SO — The Southern Company
Utilities · Utilities - Regulated Electric
About The Southern Company
The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.
Power producers & utilities
One bucket, two very different business models. Regulated utilities (Duke, Southern, Dominion, PSEG, Entergy) earn a government-set return on the grid they build; they are slow, defensive and rate-sensitive — bond-like stocks funding big capital programs. Independent power producers (Vistra, NRG, Talen) sell electricity at market prices, so tightening power markets flow straight into their earnings — which is why the IPPs re-rated violently when data-center demand met a grid short on capacity, while the regulated names barely moved. Know which model you own before reading a chart here: the IPPs trade like growth stocks with commodity torque, the utilities like interest-rate instruments with a capex story. Southern completed the Vogtle expansion — the first newly built US reactors in decades — and earns regulated returns on them.
Key data · delayed ~15 min, as of 1 August 2026
| Ticker | SO |
| Company | The Southern Company |
| Price | $94.54 |
| Market cap | $108.8B |
| Sector / industry | Utilities / Utilities - Regulated Electric |
| Analyst mean target | $101 (20 analysts, hold) |
Valuation read
What the price implies: the market is pricing in roughly ~5%/yr earnings growth (moderate), on a reverse-DCF of forward earnings ($4.92). Run your own assumptions in the fair-value calculator.
Chart
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Open the fair-value calculator →Market data is delayed ~15 minutes and provided for education, not as financial advice. "Hot" means attention, not direction.